Post by account_disabled on Nov 23, 2023 17:07:02 GMT 9.5
Marketing automation or marketing automation consists of the use of software to carry out marketing actions automatically. This type of marketing is what has made digital advertising campaigns more efficient, saving a lot of time in the process that can be used in other areas of marketing strategies. Many very interesting automation marketing trends are expected for 2024 and if you want to continue promoting this type of marketing in your company, you cannot miss them. It seems like everyone is going to stomp very hard, so take note. Considering that searches for “marketing automation” have multiplied since 2004, you cannot leave your strategy to chance.
Let's see below the automation trends that will mark 2024!
Do you want to know the 290 digital marketing trends and predictions that will change the landscape of our sector in 2023 ? Click here and download the free ebook that Asia Mobile Number List we have prepared for you with all the information.
Trends in automation marketing that are coming 2024
Customization at scale
Personalization has always been the Achilles heel of automation marketing and, on top of that, customers are increasingly demanding that brands offer a personalized experience adapted to their needs . For some time now, marketing automation got its act together and tried to fill that gap with relative success. Despite this, there is still much to do and it seems that 2024 will be the year in which personalization in automation marketing makes good progress . To do this, brands are going to make increasingly precise segmentations based on data, both first-hand and from other companies and third parties ( although the latter are destined to disappear ).
In this personalization process, Artificial Intelligence will also have a lot to say , since thanks to natural language processing , predictive analysis and machine learning, it will be possible to create personalized content on a large scale and for different channels .
The audience is tired of generic messages , as well as those communications that, although they try to be personalized, are clearly messages sent in bulk. Therefore, we recommend that you pay close attention to this trend and by 2024 take into account promoting personalization in your automation marketing strategies.
Integration with emerging technologies
In 2024 we will see the rise of a large number of new technologies in the world of marketing , such as virtual reality , augmented reality or mixed reality. And marketing specialists are going to progressively include them in their advertising strategies. What does this mean? In addition to many other things, mainly that by being able to include these new technologies in their campaigns, they will have more data sources to rely on and, therefore, more precise information with which to make better decisions.
Let's see below the automation trends that will mark 2024!
Do you want to know the 290 digital marketing trends and predictions that will change the landscape of our sector in 2023 ? Click here and download the free ebook that Asia Mobile Number List we have prepared for you with all the information.
Trends in automation marketing that are coming 2024
Customization at scale
Personalization has always been the Achilles heel of automation marketing and, on top of that, customers are increasingly demanding that brands offer a personalized experience adapted to their needs . For some time now, marketing automation got its act together and tried to fill that gap with relative success. Despite this, there is still much to do and it seems that 2024 will be the year in which personalization in automation marketing makes good progress . To do this, brands are going to make increasingly precise segmentations based on data, both first-hand and from other companies and third parties ( although the latter are destined to disappear ).
In this personalization process, Artificial Intelligence will also have a lot to say , since thanks to natural language processing , predictive analysis and machine learning, it will be possible to create personalized content on a large scale and for different channels .
The audience is tired of generic messages , as well as those communications that, although they try to be personalized, are clearly messages sent in bulk. Therefore, we recommend that you pay close attention to this trend and by 2024 take into account promoting personalization in your automation marketing strategies.
Integration with emerging technologies
In 2024 we will see the rise of a large number of new technologies in the world of marketing , such as virtual reality , augmented reality or mixed reality. And marketing specialists are going to progressively include them in their advertising strategies. What does this mean? In addition to many other things, mainly that by being able to include these new technologies in their campaigns, they will have more data sources to rely on and, therefore, more precise information with which to make better decisions.