Post by account_disabled on Dec 3, 2023 17:06:06 GMT 9.5
Sometimes companies can sponsor very popular games to have ads within them. This is known as in-game advertising. So, as you speed through a popular racing game, you may encounter signs of soda or fast food brands (or even presidential candidates, as was the case with Barack Obama's campaign). Although advergames have been around since the 1980s, recently you can find this type of advertising everywhere, as advertisers have already realized that these marketing tools are low cost and can reach the consumer in a fun way. and attractive. Advergaming: How many types are there?
Although it seems that everything is the same, you should know that there are three categories of advergaming to take into account. First , games can be placed on the company's website (or on a special America Cell Phone Number List game-oriented website maintained or sponsored by the organization) to attract visitors and retain them on the website longer. The longer a visitor is on the website, the longer the company's message will be in front of them. As a result, the probability of generating leads is much higher. The second type is much closer to what we are used to understanding as video games.
They are commercial games developed and sold (or distributed for free) to be played on computers or consoles, which carry the brand message at the center of the game design. A good example is the game America's Army, a war simulation that aimed to increase the number of recruits in the United States military. In addition to achieving this feat, it is still a game known for very realistic mechanics and physics. The third group of advergames is what we call in-game advertising, where the product or advertisement is part of the game. This is the case of Rocket League, an online “soccer” game with cars, in which the sides of the stadiums are always with the most varied advertising advertisements. When and where to use advergames?