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Post by account_disabled on Dec 26, 2023 13:08:31 GMT 9.5
The dynamics are starting to be visible for the Top 11-20 positions, which have a much smaller impact on consumer opinions. For the brand, the most important thing seems to be ensuring that positive results maintain their high positions in the Top 10. The most positive content is generated by information about new recruitments, which is also reported by the media and salary analyzes. Auchan An average result and at the same time a significant drop in the rating from 66 to 54 points.
This decline was caused by a very rapid increase Phone Number Data in positions for selected negative articles. It seems crucial for the brand to strengthen its position for positive and neutral content in order to reduce the dynamics among harmful content. Auchan is characterized by some of the highest daily changes of all the analyzed brands. This can be a change of up to 8 points in a day. Low position stability may translate into instability in the evaluation of the entire brand.
This is especially important in the case of significant increases in negative mentions, which can easily damage the brand. Negative mentions during this period mainly concern employees' opinions, e.g. in the form of an open letter from an employee published in Dziennik Wschodni 5 years ago. This article has so far remained unanswered by the brand, and its presence in search results definitely harms its image.
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