Post by account_disabled on Feb 25, 2024 19:00:32 GMT 9.5
Four sexist advertising campaigns compete to have the dubious honor of being chosen as The Worst Ad of 2021 in the thirteenth edition of these awards that choose partners and sympathizers of FACUA-Consumers in Action through the web . On this occasion the award is disputed between four campaigns that resort to the use of women with sexual connotations: those of the Murcian company Services Energía, a "Summer Parade against child poverty" organized by the Cantabrian business association Apemecac, the advertising of the "Compadres" party at the Gijón cider house El Carruaje and the latest advertisement for the footwear and work clothing brand U-Power. The association in defense of consumers has announced the nominees this March 8, International Women's Day , to put the emphasis on how advertising continues to treat them as mere objects, claims to sell a product and transmit an idea that is still stereotyped. of what it is to be a woman, in which values are attributed to her that have little or nothing to do with her abilities and a lot to do with her physical appearance. The campaign is being spread through social networks with the hashtag #ElAnuncioMásMachista.
The awards have two other categories: The Worst Abuse and The Worst Company , whose nominees will be announced in the coming days. The association has been holding these awards since 2010 to censure the serious abuses that occur in the market and promote responsible practices by companies with consumers and in their relationships with them and the organizations that represent their interests. March 8 and the “Matilda Effect” Last year, it was the Campaign of the Ministry of Health and Families of the Junta de Andalucía Chinese Thailand Phone Number List that won the award for the most sexist advertisement with 37.2% of the 7,673 participants in the edition. In it, an illustration was shown in which a health worker appeared in a position of submission, with the arm of a police officer surrounding her shoulders, perpetuating the role of women in a position of inferiority and with traditionally marked professional guidelines: the woman for care, the man for security and strength. In 2020, the winner of the Worst Ad was El Corte Inglés, which received 30.2% of votes in an advertisement for Mother's Day that said "97% dedicated. 3% selfishness. 0% complaints. 100% mother.
The previous year, her position was occupied by an advertisement for the Sevillian gym Hammer Fitness, which showed an image of a woman's body in underwear to advertise her classes. The advertising campaigns nominated for The Worst (and Most Machista) Ad of 2021 are: Services Energía's solar panels advertised with a woman in a bikini next to the slogan "put them facing south." It seems that the Murcian company Services Energía has a sense of humor looking towards the Middle Ages and that is why it advertises its products using, objectifying and commodifying the bodies of women to sell their products, using them as a sexual simile of how their solar panels should be placed. Summer parade against child poverty... and they announce it with a woman posing in a swimsuit. The Association of Small and Medium Entrepreneurs, Merchants and the Self-Employed of Cantabria (Apemecac) thus sought to promote the charity of attendees in a solidarity event against child poverty. The Directorate of Equality and Women of the Government of Cantabria required the removal or rectification of the poster, considering it "sexist and illicit advertising." However, the association justified such publicity with the pretext that "it was summer." It seems like they still haven't figured out what the movie is about. Compadres. "Men's night, who also have the right." The owners of the Gijón cider house El Carruaje were upset by the existence of a traditional festival, Comadres, in which women claim their rights, go out to dance and have fun on a day without men.
The awards have two other categories: The Worst Abuse and The Worst Company , whose nominees will be announced in the coming days. The association has been holding these awards since 2010 to censure the serious abuses that occur in the market and promote responsible practices by companies with consumers and in their relationships with them and the organizations that represent their interests. March 8 and the “Matilda Effect” Last year, it was the Campaign of the Ministry of Health and Families of the Junta de Andalucía Chinese Thailand Phone Number List that won the award for the most sexist advertisement with 37.2% of the 7,673 participants in the edition. In it, an illustration was shown in which a health worker appeared in a position of submission, with the arm of a police officer surrounding her shoulders, perpetuating the role of women in a position of inferiority and with traditionally marked professional guidelines: the woman for care, the man for security and strength. In 2020, the winner of the Worst Ad was El Corte Inglés, which received 30.2% of votes in an advertisement for Mother's Day that said "97% dedicated. 3% selfishness. 0% complaints. 100% mother.
The previous year, her position was occupied by an advertisement for the Sevillian gym Hammer Fitness, which showed an image of a woman's body in underwear to advertise her classes. The advertising campaigns nominated for The Worst (and Most Machista) Ad of 2021 are: Services Energía's solar panels advertised with a woman in a bikini next to the slogan "put them facing south." It seems that the Murcian company Services Energía has a sense of humor looking towards the Middle Ages and that is why it advertises its products using, objectifying and commodifying the bodies of women to sell their products, using them as a sexual simile of how their solar panels should be placed. Summer parade against child poverty... and they announce it with a woman posing in a swimsuit. The Association of Small and Medium Entrepreneurs, Merchants and the Self-Employed of Cantabria (Apemecac) thus sought to promote the charity of attendees in a solidarity event against child poverty. The Directorate of Equality and Women of the Government of Cantabria required the removal or rectification of the poster, considering it "sexist and illicit advertising." However, the association justified such publicity with the pretext that "it was summer." It seems like they still haven't figured out what the movie is about. Compadres. "Men's night, who also have the right." The owners of the Gijón cider house El Carruaje were upset by the existence of a traditional festival, Comadres, in which women claim their rights, go out to dance and have fun on a day without men.